The importance of SEO for any thriving business
It is a common practice for people in today's world to ask search engines for answers whenever they have questions about a certain aspect of their lives. Seeing how most web traffic is driven by major search engines such as Google, Bing or Yahoo, it is imperative for any developing website to be easily found. Whenever people people are in need of services, products or information, they usually ask search engines and if your website is not properly indexed by them, you miss on a giant opportunity to reach your target audience.
Search engines display results according to search queries - these are the words users type into the search box when looking for certain information. If these words contain terms used to describe your website, they are of great value to you as they can determine how much traffic your website gets. We have been doing this for more than 5 years, 5 years in which we have seen websites thrive by rising to the top of search engine results and websites who failed miserably because they disregarded the importance of proper (S)earch (E)ngine (O)ptimization. By placing high on a search engine's results list for a certain search query you open the doors to an increased number of visitors who are guaranteed to increase revenue from exposure. This is the main reason why investing in SEO is always a good idea.
Will search engines find / index my website without proper SEO?
Search engines use state of the art technology to scan the web for anything that might have relevance to their users. There is however a limit to how much information they can handle and waiting for them to notice you can be a tiresome process. This is where SEO comes in, as proper SEO not only makes content available to search engines but also helps boost rankings, rendering that content easier to find on the immensity of the internet. There is no secret that the online environment is a very competitive place and companies who perform SEO register increased traffic and revenue.